P37 Presents: 4/20 The Controlled Burn Experiment Where science meets sesh.

This April 18–20, P37 is conducting trials in good times, clean highs, and curated chaos. Our hypothesis? You’ll want everything we’re dropping.

Check out our exclusive 420 offers below—epic deals on flower, rosin, edibles, and more. And don’t miss the Higher Spirits Infused Dinner with New Mexico’s top cannabis creators. Watch the full video below while you browse our 420 offers! 

At Participating Locations Only:

• Food trucks serving up serious munchie fuel

• Vendor pop-ups with special discounts and new product drops

• Live DJs and local music to set the vibe

• Exclusive P37 x Death Row Records gear you won’t find anywhere else

Locations

ALBUQUERQUE – COORS
1514 Coors Blvd NW, Albuquerque, NM 87121
– Details coming!

ALBUQUERQUE – SAN MATEO NE
2621 San Mateo Blvd NE, Albuquerque, NM 87110

– Details coming!

GALLUP
1005 E Hwy 66, Gallup, NM 87301
–Celebrate 4/20 with us April 18–20 as we transform the shop with Death Row-themed decor, exclusive bundles, and local flavor. Enjoy sweet treats hiding future deals, handcrafted drinks from Tea Boss, and snacks from Chompy Treats. Live DJ sets, giveaways, and more—come keep it green and local all weekend.

LAS CRUCES
1405 S Valley Drive Suite 800, Las Cruces, NM 88005
–Join us at P37 on 4/20 for a day of deals and celebration! Shop handcrafted ceramic stash jars, enjoy a meal from Chris’s Comedor with a $50 purchase, and get entered to win catering for 20 with a $150 spend. Grab Easter eggs filled with candy and coupons, and treat yourself to cupcakes and sweets.

SANTA FE
1089 S St. Francis Drive, Santa Fe, NM 87505
–Join us for the P37 Santa Fe Second Annual 420 Art Fair on April 20th from 12–5 PM! Celebrate cannabis, art, and community with vendors like Trendie Days, Blossom Custom T-Shirts, Stacy Customs, Mike's Glass Art (live glassblowing), and J. Gregory Uzmann Photography. Cannabis pop-ups include First Crop (4/18), Gold Smith (4/17), and a possible Dime pop-up (4/19). Drip & Vape next door offers 15% off for all P37 customers during their 8th anniversary, April 18–19. Enjoy cupcakes from Nothing Bundt Cakes and pizza from Upper Crust. Spend $50+ to get a free slice and drink (limited to first 50–65 guests). With DJ Optimistic spinning from 12–5 PM and live hip-hop from 1–3 PM, plus giveaways and exclusive 420 deals, it’s a celebration you don’t want to miss!

SOCORRO
103 Manzanares Ave, Socorro, NM 87801
–Join us on Friday, April 18th from 12 PM to 4 PM for an early 420 celebration! Enjoy a live DJ, a classic car show by Los Vejhitos Car Club, and mystery egg giveaways filled with fun surprises like candy, coupons, and lanyards. The first 37 guests who spend $40 or more will receive a food truck ticket, and anyone who spends $20 or more will be entered into our end-of-day raffle. Don’t miss the fun—come celebrate with us before the weekend rush!

SUNLAND PARK
871 McNutt Rd, Sunland Park, NM 88063
–Join us on 4/20 for an all-day celebration starting bright and early—doors open at 7 AM! The first 10 customers will receive a 100mg Wana gummy sample. From 11 AM to 4 PM, the party kicks off with local vendors, including a Native American art showcase and a charm bracelet booth. Flight Bites will also be popping up with delicious food offerings. We'll have a fully stocked munchies table featuring snacks from Walmart, and DJ Swerv will be spinning beats to keep the vibes going. At 4:20 PM, don't miss our Easter egg hunt—eggs will be filled with candy, trinkets, and exclusive P37 coupons! To participate, guests must be signed up for our loyalty program and checked into the system as if they were shopping, in order to verify age.

TUCUMCARI
912 E Route 66 Blvd, Tucumcari, NM 88401
– On Saturday, April 19, 2025, we’re celebrating with a day full of fun and freebies! From 12 PM to 2 PM, the first 20 purchases over $50 will receive a coupon for three free tacos, redeemable that same day at Loretta’s Burrito Hut. Starting at 2 PM, we’ll be serving free pizza until we run out—so come hungry! Plus, from 12 PM to 3 PM, Michelle’s Sweets and Treats will be on-site offering a variety of delicious baked goods for sale. Don’t miss out!

Don’t miss your chance to participate in New Mexico’s most elevated field study. This 4/20, P37 isn’t just getting high—we’re going full scientific method on the sesh.